
Magical Memories, Minus the Stress

Motherhood is beautiful — but let’s be honest, it’s also a lot! When you’re battling an endless to-do list, it’s easy to feel like you’re missing out on making memories with your loved ones. That's where we come in!

Thoughtful and practical children’s products, designed to ease the mental load of motherhood.
From done-for-you Elf Kits to Summer Boredom Buster Jars, everything we make is built with one mission in mind - to help busy moms feel less overwhelmed and be more present!
You don’t have to do it all alone. And you don’t have to choose between getting things done and making childhood magical.
We’re here to support the heart of the home — you — with simple solutions that bring more joy, laughter and unforgettable moments into your life so you can focus less on planning and coordinating and more on enjoying the moment!

HOW IT ALL STARTED
Home of the Holiday Elf Kit
Like so many other tired moms, I loved the magic of the holidays—but dreaded the late-night scramble to come up with yet another creative idea for the Elf. With almost 30 days of mischief to plan, we knew we couldn't be the only one feeling exhausted and overwhelmed.
We created a done-for-you Elf Kit with everything moms needed—ideas, supplies, instructions—to make the Elf’s visit fun and easy, minus the stress!
Signature Elf Kits
